Applico is a family owned company who have had a considerable influence on appliance trends in New Zealand over the past 30 years. They extensively research, design and develop appliances for distribution throughout the pacific region. Today, Applico imports products from all over the world to maintain their position as a leading purveyor of technology for the home.


Smeg was brought to the New Zealand market in 1986, and it pioneered the European cooking experience in this country. Since then, Applico has invested in a substantial amount of advertising for the Italian, family owned brand. As a result, Smeg enjoys a prized position in the mind of the New Zealand consumer. While positioned as a premium European brand, Smeg can be surprisingly achievable. Thus, with careful attention, we have veritably attained a brand image for Smeg that is both premium and accessible – a significant achievement.

Baumatic was established in 1992 and, thanks to Applico, New Zealand was the first export country outside Europe in 2002. Since then, Baumatic has quickly grown to become a renowned worldwide company, operating in over 46 countries. Founded in Italy and now based in the Czech Republic, Baumatic is positioned as a smart choice, offering a fresh and lively look.


Classique, founded in New Zealand in the 1970s, is now manufactured internationally. Originally specialising in rangehoods, Classique has expanded to produce ovens, cooktops, dishwashers, washing machines, and dryers. Classique offers quality and affordability for everyday use. The brand has a proud history of customer service in New Zealand and customers can be assured that their trust in this brand is not misplaced.